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Category: Extended Reality

Fractional XR: Stop Unicorn Hunting & Solve Problems

Fractional XR: Stop Unicorn Hunting & Solve Problems

Nicholas N. . May 7, 2020
Fractional XR Fractional XR has been on my mind for much of the past year. It’s time to talk about…
VR needs more academic research, but this is NOT a good example…

VR needs more academic research, but this is NOT a good example…

Nicholas N. . September 18, 2018
Good Research vs Bad Research First things first: at Xmark, we really like good academic research. Good Virtual Reality research can move…
Oculus Go. Worth the hype?

Oculus Go. Worth the hype?

Nicholas N. . May 1, 2018
The world has a new VR device: the Oculus Go. But do we need it? Read on to find out…
3D Data Capture, XR and Battleships!

3D Data Capture, XR and Battleships!

Nicholas N. . October 25, 2017
3D Data Capture This article from Naval Technology about 3D data capture is rather interesting. The short version is that the…
Phobia, Therapy and Virtual Reality

Phobia, Therapy and Virtual Reality

Nicholas N. . October 16, 2017
The idea of using Virtual Reality for phobia treatment has been around for a long time. But does it work?…
Can Augmented Reality save ToysRUs?

Can Augmented Reality save ToysRUs?

Nicholas N. . October 3, 2017
AR Saves the Day? It is probably not a surprise to you to hear that Toys-R-Us has been struggling. The…
Ford & Wired: A Great Use Case and Some Confusion

Ford & Wired: A Great Use Case and Some Confusion

Nicholas N. . September 30, 2017
Wired Magazine presents a great example of Mixed Reality. Unfortunately, they also demonstrate how the differences between AR & MR…
Why Extended Reality?

Why Extended Reality?

Nicholas N. . September 18, 2017
You've probably noticed that we like the term "Extended Reality" (XR). In fact, we like it a lot. But you…

Serious XR and Digital Twins – An Interesting Use Case

Nicholas N. . September 7, 2017
Serious XR is what we call business applications of Extended Reality (Augmented, Virtual & Mixed Reality). Digital Twins are a…

The Mysteries of Tracking in XR

Nicholas N. . August 25, 2017
Tracking generally comes in two flavors measured in  "degrees of freedom" or "dof" (usually pronounced "dove" or "duff"). A degree…

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