3D Data Capture, XR and Battleships!

3D Data Capture This article from Naval Technology about 3D data capture is rather interesting. The short version is that the primary maintenance contractor working with the Royal Netherlands Navy, Marinebedrijf Koninklijke Marine, is aggressively adopting 3D...

Phobia, Therapy and Virtual Reality

Virtual Reality and Phobia Do you have a phobia? Maybe VR can help. The idea of using Virtual Reality for the treatment of phobias has been around for a long time. The first academic paper on the subject was published in 1995. I recently read a great article in The...

Can Augmented Reality save ToysRUs?

AR Saves the Day? It is probably not a surprise to you to hear that Toys-R-Us has been struggling. The bricks and mortar chain still captures 9%-15% of toy sales for major toy companies.  However competition from Walmart and Amazon has hit them pretty hard. What may...

Why Extended Reality?

Do We Need Yet Another Term? If you’ve wandered around this site, you’ve probably noticed that we like the term “Extended Reality” (XR). We like it a lot. But you may be wondering why. Read on! Who’s to Blame? In the beginning (ish),...